Social networking sites betrayed by unfaithful users

A survey has revealed the ‘promiscuity’ of many members of social networking sites and raised doubts over surging valuations: Social networks are spawning a generation of internet tarts, research suggests: online consumers with little brand loyalty and no qualms about keeping several sites on the go at once. Users of social networking sites such as MySpace and Facebook are “chronically unfaithful”, a survey by Parks Associates, the analysts, has found. Half of users regularly use more than one site, most of which are free. One in six actively uses three or more.

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