Social Network Sites: Popular But Not Profitable

Despite generating a hefty media buzz, social networking sites like and YouTube Inc. have not yet figured out how to use that publicity to generate significant advertising revenue, according to a report released last week by IDC.The Framingham, Mass.-based research firm predicts that while the barriers keeping companies from advertising brands on sites featuring unfiltered user-generated content may eventually be solved by some social networks, others may never be able to attract significant advertising, the report noted.,136686-c,industrynews/article.html

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