Social media ‘mining’ sparks privacy fears

Privacy advocates are raising further concerns about the use of personal information from social media sites.They say the practice known as “sentiment analysis” or “sentiment mining” may not be illegal but it is often unethical because people are unaware it is happening.While there are obvious privacy concerns around the misuse of hard personal data – where you live, how much you earn, your medical records and so on – they say the use of soft data such as how you feel, what you like, your values – the personal sentiments that shape your behaviour – blurs the lines of privacy protection.

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