Snapchat, How Quickly You Have Grown

Last year, Evan Spiegel, a co-founder of SnapChat, was busy wrapping up school projects at Stanford. Now, Mr. Spiegel is turning down multibillion dollar acquisition attempts.While some might have been shocked this week by the multi-billion dollar offers the start-up Snapchat turned down, I found something else entirely perplexing about the valuation of this little company: just how quickly it grew.When I first wrote about Snapchat in a column in May 2012, it was a largely unknown product and still being run by a few undergraduates at Stanford who had originally presented the app idea in a mechanical engineering class called “Design and Business Factors.”

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