.SHOP Booming With 100,000 Registrations In Just Over Two Months

dotSHOP gTLD logoThe .shop new gTLD has passed the 100,000 domain name registrations mark in a little over two months.

Aimed at online and even offline shops, the new generic Top Level Domain launched its General Availability on 26 September and saw over 50,000 registrations on day one. This followed very successful Sunrise and Landrush phases with 5,739 registrations. Today there are 100,330 registrations according to nTLDstats.com.


On June 30, 2016 .shop was opened for the first time exclusively to trademark holders. Over the two-month Sunrise period more than 1,180 domain names were applied for and allocated, making .shop one of the most successful new gTLD Sunrises to date.

shop-gtld-100000-registrations-by-country-image-dec-2016Following Sunrise, .shop entered an Early Access Phase, providing advance access to first pick of .shop domains! This phase attracted more than 5,200 registrations. On September 26, 2016 .shop was officially opened for business, and in the first 18 hours more than 53,000 domain names were registered, bringing total number of registrations to around 60,000. Since then registrations in .shop have grown steadily and on 12 December hit the 100,000 domain name milestone.

Looking at the geographical distribution of registrations, .shop has been registered in a total of 151 countries. Germany is the country that has the highest number of .shop domain names at 28,686. Coming in at second place is the Netherlands at 15,691, and Japan is in third place with 14,302 registrations. There is no doubt that Europeans are embracing .shop with more than 60% of registrations coming from European countries.