Shocker! Facebook Changes Its Algorithm to Avoid ‘Clickbait’

Facebook says it plans to marginalize what it considers to be “clickbait” news stories from publishers in its news feed, in another step to keep its 1.71 billion members regularly coming back to its social network.In a change to its news feed algorithm on Thursday, Facebook said certain types of headlines would be classified as clickbait, those that “withhold or distort information.” Those stories will then appear less frequently in users’ feeds, the company said.
http://www.nytimes.com/2016/08/05/technology/facebook-moves-to-push-clickbait-lower-in-the-news-feed.htmlAlso see:Facebook wants to stop clickbait. (And you won’t believe how they’re doing it)
Facebook is escalating its war on “clickbait” headlines by instituting a new system on its newsfeed that will weed out misleading and exaggerated headlines the same way that email spam filters weed out fantastic offers to help Nigerian princes recover their lost fortunes.The tweaks to the algorithm, announced today in a blog post, will de-prioritize posts with headlines that “withhold information required to understand what the content of the article is and headlines that exaggerate the article to create misleading expectations”.
https://www.theguardian.com/technology/2016/aug/04/facebook-clickbait-algorithm-change-newsfeed

Leave a Reply

Your email address will not be published. Required fields are marked *