The sale of sex.com for $13 million on 17 November 2010 has been officially acknowledged as the “most expensive internet address domain name” by the Guinness World Record, Sedo announced.”We’re honored that Sedo was trusted with such a high-value and high-profile sale, and we’re ecstatic that it is now being recognized by Guinness World Records as a record-breaking price,” said Sedo in a statement.As well as negotiating the sale of sex.com, Sedo celebrated their tenth anniversary on 12 February and is now the world’s largest domain name marketplace brokering over $400 million worth of domain names including a number of high-profile, seven-figure transactions for premium domains such as Vodka.com, Pizza.com and Russia.com.”The sale of Sex.com was truly a team effort. We spent about two years with the domain establishing the relationship, researching and finding the right buyer and managing the domain’s transfer,” said Kathy Nielsen, director of sales at Sedo. “We’re honored that Sedo was trusted with such a high-value and high-profile sale, and we’re ecstatic that it is now being recognized by Guinness World Records as a record-breaking price.””With a prominent sale like Sex.com, the domain transfer process can be incredibly complicated,” said Jeremiah Johnston, chief operating officer and global counsel at Sedo. “But what makes Sedo unparalleled in the industry is that we work just as closely with domains of any size – to expedite and simplify the transaction, as well as eliminate unnecessary risks for both the seller and new owner.”To learn more about Sedo’s marketplace sales and statistics, please check out Sedo’s 2010/Q4 1010 Market Study: sedo.com/fileadmin/documents/pressdownload/2010Market_Study.pdf