Secret Life of the Mobile User: the truth about mobile use trends is that habits have been changing for some time

The stereotype is that the Millennial generation has pushed the use of mobile tech in business, creating the “bring your own device” phenomenon that has very quickly forced enterprises to let go of the corporate-issued-BlackBerry approach to controlling user technology. As it turns out, Baby Boomers — today’s executives and managers — have led the charge. The median age of mobile workers is in fact 46, or eight years older than the average Facebook and Twitter user.

The stereotype is that the Millennial generation has pushed the use of mobile tech in business, creating the “bring your own device” phenomenon that has very quickly forced enterprises to let go of the corporate-issued-BlackBerry approach to controlling user technology. As it turns out, Baby Boomers — today’s executives and managers — have led the charge. The median age of mobile workers is in fact 46, or eight years older than the average Facebook and Twitter user.Millennials are very much mobile-oriented and believe in using their preferred devices for both work and personal purposes, but in that regard, they’re no different than the generation before them. Mobile heterogeneity and the mixing of business and personal use is not a generational phenomemon — it’s a universal change taking place across the enterprise.To read this InfoWorld report in full, see:
www.infoworld.com/d/mobilize/the-truth-about-todays-mobile-user-499
www.pcworld.com/article/211288/.html

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