Satisfaction With .AU Runs High Among Australians As Women Increasingly Register Domain Names

Women account for close to half (48%) of all .au registrants as trust in the Australian ccTLD remains high, with 61% of respondents reporting it was their most trusted TLD in Australia followed by .com (41%), according to the latest annual survey on .au.

These are some of the findings of an annual survey conducted on behalf of the .au registry, AusRegistry, published in their latest Behind the Dot magazine.

The overall results of the survey of 1,201 Australians shed a positive light on .au and its dominance in the marketplace. When asked what the .au country code top level domain signifies, two thirds (67%) of respondents answered, ‘Australia’. The second most popular response at 30% was ‘Australian businesses’. Results also indicate an uptick in a respondent’s willingness to purchase .au domain names, greater domain ownership overall, and a level of trust in .au returning to above 60%.

Women are increasingly registering .au domain names accounting for 48% of registrants compared to 44% in 2013, the first year AusRegistry conducted the survey. Of those without a domain name, 18% wanted to expand their online presence. And a third (34%) of registrants were aware of new generic top level domains.

Increasingly Australians are registering a domain name with 27% of respondents holding a domain name compared to 23% in 2016. And when registering a domain name, two thirds (67%) preferred a domain, followed by .com (16%), .au (7%), and (4%). Renewal rates are also high with the annualised retention rate to 30 June 2017 being 84%.

To download AusRegistry’s latest Behind the Dot magazine which includes the survey results in more detail, go to: