Santa via Mobile Phone: Shopping Online Without a Computer

This holiday season, consumers are beginning to shop and make purchases on their mobile phones. The shift from buying presents in front of the computer at home or work to doing it during bus commutes or while standing in line at cafes is small, but, for the first time, noticeable and even significant.Shopping on cellphones and portable tablet computers like iPads accounted for about 5 percent of online sales in November, while last year mobile shopping sales were too insignificant to measure, according to Coremetrics, an e-commerce measurement service owned by I.B.M. Many more shoppers are using their phones to research items and compare prices before making purchases offline or on computers.To read this report in The New York Times in full, see:

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