Rupert Murdoch’s move to charge for content opens doors for competitors

Vivian Schiller, now CEO of National Public Radio in the US, said in an interview with Newsweek last week that talk of charging for news online is “mass delusion”. She should know. Schiller was head of when it charged and then stopped charging for its content.If you can charge for your content – if you are the FT or the Wall Street Journal, the only brands that do it successfully – and your readers can make money on your content, and pass the cost of it onto their employers I have nothing against it. But for most, pinning hopes for the survival of news on charging for it is not only futile but possibly suicidal. see:Rupert Murdoch to charge to view news websites by 2010
The era of the free read will shortly be over – if Rupert Murdoch has anything to do with it. Internet users will soon have to pay for accessing any of his newspapers’ content, from the latest snaps of Angelina Jolie to reportage from the Afghan front line or analysis of MPs’ expenses.In a daring move intended to clear a cloud of financial gloom hanging over Fleet Street, the uncompromising Australian-born media mogul has lost patience with giving away his expensively produced journalism on the internet for nothing.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.