Rss.com is to be put up for auction this month on GreatDomains.com this month with a US$750,000 reserve.

RSS is the abbreviation for Really Simple Syndication, the delivery of those automated news services many of us subscribe to.

The current owners felt the domain name did not really fit their business, and felt the value that could be gained from selling outweighed that of keeping it.

“Following our review of our digital assets, we’ve concluded that the domain name RSS, while having significant value in the marketplace, is not totally indicative of the Torex product, support and service offerings on a go-forward basis,” said Jason Richards, global vice president, information services of Torex.

“Rather than maintaining this asset, we feel that it is better suited for a company in the media, publishing or entertainment sector where it should have stronger market appeal. Sedo is the ideal partner for us to announce its availability and oversee its sale.”

“It’s not often a name with such pertinence comes onto the market,” said Nora Nanayakkara, director of business development at Sedo. “As well as being short and memorable, the name has a widespread meaning. It’s a fantastic opportunity for an online media company to acquire it and grow its readership.”

The term “RSS” receives over 3,810,000,000 page results in Google. Businesses can use the name as a powerful asset to attract new customers, boost search engine rankings and grow online advertising revenues. Since being parked and monetised through Sedo, the name averages 20,000 unique views a month.

Buyers can submit their interest either by contacting Sedo directly or by visiting www.sedo.co.uk and searching for the domain name.

GreatDomains can be found at greatdomains.com with details on the sale of rss.com at greatdomains.com/auction/index.php?auction_id=42674.