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Rightside Announces the Availability of .NEWS Domains

Rightside logo[news release] Rightside, a leading provider of domain name services that advance the way businesses and individuals define and present themselves online, today (15/7) announced the availability of its latest customizable and platform-agnostic domain name Web addresses — .NEWS.

.NEWS Web addresses act as an alternative or supplement to .COM or .NET.

.NEWS Web addresses will help media companies — large and small; new and old; local, regional, national and global — re-establish, re-invigorate and reinforce their brand credibility while harnessing the vast power of the personalized Web.

.NEWS Web addresses will also help journalists and bloggers (and the organizations they represent) survive and thrive as high-powered, high-value brands amid the current Internet chaos.

Already, a wide range of media companies — including the Los Angeles Times, PinkNews, Sinclair Broadcast Group, and Sky News — have purchased and are using .NEWS Web addresses. And, based on early sales interest, this high-profile customer list will continue to expand.

Rightside reports that, of all its new Web addresses, .NEWS is its most successful domain name in the pre-launch phase with over 1,000 applications.

“The future of news is unfolding in real-time, right before our very eyes — and what we’re experiencing every day is an explosion of new media outlets, an ocean of unmanageable content, and the ever increasing challenge to break through the noise, not to mention reach and build a target audience,” says Rightside CEO Taryn Naidu. “As a result, media companies, journalists and bloggers are experiencing a dilution of their online voice, identity and relevancy. But it doesn’t have to be this way. We believe that .NEWS Web addresses will allow these players to ‘broadcast’ their stories in a more memorable and naturally-searchable way, compete for much-needed share-of-digital-mind, drive traffic and add greater equity and relevancy to their brands.”

Adds Bill Glenn, Vice President of Marketing at Rightside: “There are 300 hours of video added to YouTube every minute, 350 million photos uploaded to Facebook each day, and 500 million tweets every 24 hours, so the Internet is definitely buzzing all the time. But we’re confident that when they’re customized, .NEWS Web addresses can help media companies, journalists and bloggers stand out, differentiate and distinguish themselves.”

How .NEWS Web Addresses Can Help Media Companies

There are three main ways that Rightside and .NEWS Web addresses can help media companies:

First, the identity-building play – < Brand > .news. For example, Acme.news makes it clear to everyone on the Web (plus search engines) that the company is in the media business, no matter how many publications or channels it has.

Second, the geography-based play — < BrandLocation > .news. For example, AcmeChicago.news makes it clear to everyone on the Web (plus search engines) that the company has media outlets or channels in a host of locales — far-flung or not.

Third, the editorial-mission play — < BrandBreaking > .news or < BrandInvestigative > .news. For example, AcmeFashion.news makes it clear to everyone on the Web (plus search engines) what the company does. The editorial-mission play and the geography-based play can even be combined, for example AcmeChicagoFashion.news, to further personalize the company’s Web presence.

“The loss of brand control is particularly painful for the more established media companies around the world that are being forced to seek their audiences on third-party platforms like Facebook, Twitter or LinkedIn,” explains Max Trejo, a Mexican media entrepreneur who has already bought 50 .NEWS domain names and plans to build a communication platform that is able to multiply the new forms of digital expression and citizen participation by sharing information in Latin America. “I like .NEWS, because it gives you a lot of freedom. In my case, I can use the new domain name to build a new media enterprise, and for the older media companies, they don’t have to rely on third-party platforms or search engine optimization nearly as much.”

How .NEWS Web Addresses Can Help Journalists and Bloggers

For journalists, customized .NEWS Web addresses will help ensure that their content gets noticed, read and injected into the Internet’s most important and impactful digital conversations.

As for bloggers — whether the post comes from a freelancer, business, public relations firm acting on behalf of a client or a celebrity — personalized .NEWS Web addresses will help ensure that their message breaks through the Internet’s crowded, noisy, fragmented and frenetic digital ecosystem.

Concludes Benjamin Cohen, CEO and Publisher of PinkNews, the worlds largest LGBT news service, which recently re-designed its website and branding and which will be re-architecting its website, “Over the past ten years we have grown from a small UK based news publisher to the worlds leading LGBT media organisation, as we continue our global expansion what we don’t want to do is create a series of disconnected, local websites. Instead we are extremely excited to use the new Pink.News domain as our global homepage, which will be much more powerful, memorable and accessible to our almost 10 million readers around the world.”

About Rightside

Rightside® inspires and delivers new possibilities for consumers and businesses to define and present themselves online. The company, with its affiliates, is a leading provider of domain name services, offering one of the industry’s most comprehensive platforms for the discovery, registration, usage, and monetization of domain names. In addition to being a new gTLD registry operator, Rightside is home to some of the most admired brands in the industry, including eNom and Name.com. Headquartered in Kirkland, WA, Rightside has offices in North America, Europe, and Australia. For more information please visit www.rightside.co.

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