Revolutionising life a quintillion bytes at a time

The race is on to feed our insatiable appetite for data, says ABC’s business editor Peter Ryan. And with the NBN just around the corner, our expectations will only grow.The explosive growth of popular social media sites like Facebook and Twitter in recent years has created a daily challenge to make data move increasingly fast.The instant voice messages, photos and videos that ordinary people take for granted are competing for space with the massive amounts of data churned out by businesses and governments.Technology companies are now racing to install the latest server technology in a cut-throat race to meet the growing need for speed.And while gigabytes and terabytes might sound big to computer novices, the experts are now using numbers like quintillion to describe the deluge of data.

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