Revealed: What Apple really thinks about its customers

Its products are launched with more hype than a new Madonna album and generate small armies of fanboys queuing around the block. As far as they are concerned, Apple can do no wrong. Until now.The company’s messianic following has reacted with fury to problems with the latest iPhone. Now a leaked memo to the company’s helpline staff over problems with the iPhone 4 reveal the company’s remarkably jaundiced view of its customers.

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