Renewal Prices For .KE Third Level Domains Slashed In Bid To Boost Demand

KeNIC has slashed the registry renewal fee for third level .ke domain names until 31 March in a bid to boost registrations and reduce the numbers of non-renewals according to a report in Techweez.

The Kenya National Information Centre (KeNIC) found high renewal prices were the key reason for high numbers of domain deletions through a domain deletion survey in April 2019. As a result, registrants should see the renewal price of .ke domains reduced by around half.

During the 3 month promotion for Kenya’s country code top-level domain that began on 1 January, registrants will renew their domain name registrations at half the usual price offered to them by domain registrars.

According to one registrar, Africa Registry, to register a domain name for the first time is around $35, while the renewal fee is $113. Another, EuroDNS charges close to $149 for initial registrations.

According to the Techweez report, KeNIC says the period will also be a time to examine the market response to the price cut. The outcome will also help in formulating a new pricing model, among other strategic decisions in order to appeal to issues that were raised last year and this time round.

“It is our hope that we shall work together towards the growth of the .ke domain registrations and achieve higher customer retention rate,” says KeNIC in a statement.

The reduction is also only available for 3rd level domains, not the second level .ke, and is only available through all KeNIC licensed registrars.