Register.com Small Business Survey Reveals Trends in Web Strategy

Register.com logoRegister.com announced the results of its Small Business Web Survey examining web strategy trends from among its small business customers.

The survey was conducted over a three week period, April 28 – May 16, 2008. The findings reveal that despite slumping economic conditions, most small business customers that participated in the survey do not expect a decline in revenue over the next year and expect to make additional investments in website design, search engine optimization (SEO) and email marketing to expand their business.

Register.com received replies from more than 800 of its small business customers, 72% of which responded that they are an owner or partner of a small business. Key findings include:

  • 55% of respondents have registered more than one domain name for their business
  • 41% saw more than a quarter of their total revenue from web sales
  • 20% don’t know how much revenue they are getting through their site
  • Approximately 70% of the respondents don’t expect their web revenue to decline despite economic conditions. (34.6% expect more revenue / 34.5% expect about the same revenue)
  • When asked, “What area of technology are you most likely to invest in over the next year?” The top there answers were: website design (53%), SEO (43%), and email marketing (41%).

“Having a website has become more than a luxury for small businesses and entrepreneurs, it is a necessity” said Register.com CEO Larry Kutscher. “Our small business customers know that investing in a great website is a more effective way to reach potential customers and stay in contact with existing clients. The response to our survey shows the result of this investment, as a majority of customers expect no decline – and many expect growth – in their web revenues over the next year.”

To help small business learn more about how to be successful online, the company recently launched the Register.com Learning Center (www.registerlearningcenter.com), an article-based resource that includes tips, know-how, ideas and training information.