A study of global news consumers suggests that people would be prepared to pay for what they read online.But the research also shows that people are not prepared to pay much for their news – and that Australians are the cheapest of them all.
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Cheap AustraliansIn the list of countries ranked by the amount they would be prepared to pay, Australia comes in at the bottom.”There is a bit of variation country by country and you are right that Australia is prepared to pay less, but it lines up in a very similar position to the USA, so I don’t think it is anything particularly unusual about Australia.”
http://www.abc.net.au/news/stories/2009/11/17/2745290.htmAlso see:Net users warm to paid content model
Almost half of Australian internet users would be willing to pay a small monthly amount for unique and timely online news, according to a survey by the Boston Consulting Group.The survey of 5083 people in nine countries found that media firms could partly offset falling advertising revenues by charging an average $US5 a month for particular types of news.
www.theaustralian.com.au/australian-it/internet-users-willing-to-pay-small-fee-for-online-news-content/story-e6frgakx-1225799135054Europeans warming up to paid online news
The days of free online newspapers may be drawing to a close as major media owners announce their intention to impose stricter and higher pay barriers on their news services. And Europeans seem to be willing to pay for such services, according to a recent survey.To many observers the inevitable has happened: news organisations have realised in a downturn that they want to charge for more of their content. And a recent survey by the Boston Consulting Group (BCG) shows that Western European countries would accept more pay barriers on online news.
http://euractiv.com/en/infosociety/europeans-warming-paid-online-news/article-187462