The relaunched .pw ccTLD has got off to a solid start as a âgenericâ TLD with 50,000 registrations in the three weeks since the beginning of its General Availability phase.
.PW, the country code for Palau, was relaunched as âthe Professional Webâ and was available for general registrations from 25 March, 2013 with a strong distribution channel of over 120 ICANN registrars. The registry saw more than 4,000 .pw domain registrations within 30 minutes of its launch, making it the most successful TLD launch post .XXX.
âOur goal was 100,000 names for the first year. Considering that no competing extension had come anywhere close to achieving 100,000 names in the first year, it was a goal that most considered ambitious. The feeling of achieving 50% of the goal within the first three weeks is surreal. The team put together and executed a brilliant marketing plan. We are eagerly looking forward to leveraging this experience for our new gTLDsâ, said Bhavin Turakhia, CEO, .PW Registry & Radix Registry.
.PW also bagged some respectable premium name deals with two single character names going for $8,000 each. The company now intends to release all its reserved premium names through BIN sales at BuyDomains and themed auctions at NameJet.