Protecting Your Domain Name: Get your .com and addresses that are similar

Protecting Your Domain Name: Get your .com and addresses that are similarDomain names are addresses. But, of course, a domain name generates traffic, which means it is also a major sales source. The traffic could result from those typing in your name in the address bar of the browser, or it could be from search engines grading your website higher because of the close relationship between a search and your domain name. The value is self-evident. Yet, rarely do we find clients with a clear understanding of how to protect this asset. There are state and federal laws that protect a domain name if you are using it to identify your goods or services. But there are some common sense, easy and inexpensive steps you can take to protect this asset: Make sure you “own” the name; Make sure you get the .com; Buy the common misspellings; Monitor the web and Buy domain names.http://www.practicalecommerce.com/articles/341/Protecting-Your-Domain-Name/

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