California is mulling new anti-spam legislation that would strengthen state law by making it easier for private citizens to sue some e-mail marketers.The measure would enable consumers to sue e-mail senders and advertisers for up to $1 million for using false or deceptive subject lines or misleading ad copy in the body of e-mail messages. California Assemblyman Jared Huffman is sponsoring the act, which has met with resistance by Web companies and the American Electronics Association.
publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=81118