Privacy is big news. The data breach at Equifax has reportedly cost that company $US430 million ($580 million) and climbing, the PageUp People breach in Australia has impacted many of our biggest brands, meanwhile Barbra Streisand is intent on erasing your Memories.
Privacy is hot now because, globally, lawmakers have been busy passing new regulations, especially regulations requiring data breaches to be notified to affected individuals.
https://www.afr.com/news/special-reports/cyber-security/privacy-makes-the-world-go-round-as-new-laws-abound-20180626-h11v86