Privacy groups rip Google’s targeted advertising plan

[IDG] Two online privacy groups slammed Google for launching a behavioral advertising program, with one advocate calling Google’s plan a privacy “disaster.”Google’s proposal would bring user tracking to the world’s largest ad network, said Marc Rotenberg, executive director of the Electronic Privacy Information Center (EPIC). “It’s a disaster,” he said. “It’s about whether the most dominant Internet media firm should be able to exploit its access to Internet user data for advertising purposes. Google long maintained it would not do this type of advertising. Indeed, they claimed they didn’t need to, and they went after others who did.”
http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9129441Google ad service raises privacy fears
Google knows more about you than any organisation in human history. It can give you a bird’s eye view of your house, allow friends and family to track your every move through their mobile phones, and through its search engine – knows your likes, dislikes and even your vices.Google’s influence over our lives is set to grow further after it anounced today that it will track millions of people as they move through the internet in order work out what their interests are. Using that information, it will then provide targeted advertising to suit users’ individual tastes.
http://technology.timesonline.co.uk/tol/news/tech_and_web/article5887701.ece