Almost 90% of UK internet users are prepared to give away private data despite 84% of the same users claiming to be very guarded about online privacy.While conducting research about targeted behavioural advertising, online content and advertising company AOL found that most of the 1,000 online consumers it surveyed claimed to be very conscious about their privacy and claimed to guard carefully their personal details.
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Privacy awareness not backed up by behaviour, UK survey finds
Almost 90% of UK internet users are prepared to give away private data despite 84% of the same users claiming to be very guarded about online privacy.