— Buying descriptive and easy to remember domains offers businesses a faster way to generate traffic and build brand awareness —
Nearly 168 million registered domain names are effectively out of circulation, leaving few descriptive or memorable names available for businesses to use to launch a new product or service, or to drive traffic to an existing product or service.
To find those prized domain names that stand out from the competition and can quickly generate traffic and brand awareness, marketing executives as well as Search Engine Optimization (SEO) and Search Engine Marketing (SEM) experts are now looking to the domain name aftermarket, including auction providers Moniker.com and SnapNames.com, Oversee.net companies that are recognized pioneers in domain name registrar and aftermarket services.
More than 2,000 of these premium domain names will be included in an upcoming auction presented by Moniker.com at the T.R.A.F.F.I.C. New York domain industry conference. The official auction catalog was released today by Moniker and can be downloaded at www.moniker.com/auction.
This auction will be conducted in two phases.Â The first phase will be a live auction on Thursday, September 25, 2008, at 3:00 pm EDT involving 200 of the very best domains from the catalog.
For bidders unable to attend the live auction, Moniker offers free, downloadable software provided by SnapNames.com that enables a user to view the auction as it occurs and submit bids in real time. Alternatively, bidders can also submit an absentee bid form or sign up for telephone proxy bidding.
Moniker.com co-founder Monte Cahn highlighted the usability of premium domain names for competitive positioning.Â âThe quality of domains in this auction represent unmatched opportunities for investors, businesses and organizations to instantly improve their positioning and SEO or SEM results. Some have existing traffic and all offer instant brand building advantages, whether itâs launching a new brand or casting a wider online net to feed an existing brand or website.â
After the live auction ends, the second phase of the auction begins.Â This involves an online-only âextendedâ auction containing the remainder of the 2,000+ premium domain names.Â It will take place from September 25 through October 2.Â Bidders can link to it by visiting www.moniker.com/auction.
Sample domains from the catalog include:
- Adware.com& Adware.net
- Blonde.com & Blond.com (package)
- Searching.com (portfolio)
The complete catalog is available on the Moniker Domain Auction Headquarters at www.moniker.com/auction.Â It contains opening bid range prices as well as helpful data for estimating the potential traffic and value of each domain.
The page also offers details on bidding options for this upcoming auction and provides a complete list of rules and procedures.Â Alternatively, bidders can contact email@example.com or call (800) 688-6311.
Domain Name Financing Available
DomainCapital once again will be available to offer financing on domain purchases made at the auction. More information is available at firstname.lastname@example.org.
About Oversee’s Aftermarket and Registrar Division
Led by Monte Cahn , Oversee’s Aftermarket and Registrar Division, through MonikerÂ® and SnapNamesÂ®, offers businesses and individual investors a complete array of Domain Asset ManagementÂ® services to protect and grow the value of their internet domain names. Services include name creation, registration, acquisition, portfolio management, appraisal and escrow services as well as after-market sales and live auctions. Oversee provides a single point of contact over the entire life cycle of domain ownership, including name procurement, management, monetization and sales.
Moniker is a top 10 domain registrar and an industry pioneer who introduced the concept of live domain auctions and the industry’s first domain appraisal formula. SnapNames operates the largest auction of expired and deleting domain names and gives its customers exclusive first access to the world’s largest inventory of high-traffic, brand-able and investment-grade domain names every day. For more information, visit www.snapnames.com and www.moniker.com.
Founded in 2000 by Lawrence Ng and Fred Hsu, Oversee.net is a technology-driven online marketing solutions company, with two primary divisions – Oversee Domain Services and Oversee Marketing Services. Headquartered in Los Angeles with offices in Portland , Oregon , and Pompano Beach , Florida , the company has over 200 employees. Some of Oversee’s key brands include SnapNamesÂ®, MonikerÂ®, DomainSponsorâ¢, LowFares.comâ¢, Low.comâ¢ and IdentityTheft.comâ¢. Please visit oversee.net.