PPC Fraud: Every Click Counts…Or Does It?

This article on PPC fraud notes research by J.P. Morgan that says “spending on all forms of online advertising will reach $19.2 billion in 2007, with pay-per-click (PPC) advertising at Google, Yahoo and the other major search engines accounting for half, or $9.6 billion.” And as PPC grows, more scammers get interested. Varying studies indicate that PPC fraud accounts for between 10 and 15% of total billing. The article also notes domain kiting/tasting and uses ICANN figures that purportedly show of the 5 million domains registered each year, only 1 percent are registered with the intent of actually building a functioning Web site, with the rest being “tasters” or brokers involved in the billion dollar domain selling business.http://www.ecommerce-guide.com/news/article.php/3679166

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