Please kill this cookie monster to save Europe’s websites

EDITORIAL: Visit any website and there’s a good chance that it will send a cookie to your computer. But unless that cookie is essential, its delivery could become illegal under a strange new plan that has, very quietly, won EU support.Cookies are small text files that websites send to visitors’ computers. Websites struggle to recognise their users without them. When someone visits OUT-LAW.COM for the first time, our site endeavours to send that visitor’s computer a cookie. We do this with some help from Google, which offers a free service called Google Analytics. The Google Analytics cookie is used to count our visitors, a measure of success that we find rather helpful. This is just one way in which we use cookies. It’s impossible for us to argue, though, that that cookie is essential to fulfilling the visitor’s purpose.
http://out-law.com/page-10022

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