Donuts announced this week their .place new gTLD will become a generic top-level domain on 1 June, dropping the current eligibility restrictions.
Currently .place has registration requirements that came into being in 2018 when Donuts entered an innovative partnership with GeoNetwork to introduce geo-fencing capabilities using domain names. Since that time, Donuts say they have received a steady stream of requests to bring .place back for general registration from end users.
According to Donuts, organic demand for the .place generic top-level domain, which has a registry fee of $10, and high renewal and usage rates among existing registrations convinced them to make this decision, which creates a big opportunity for registrars, entrepreneurs and domain investors alike. “Place” is widely used across industries by businesses that specialise in real estate, travel and tourism, food and beverage service, and entities using “place” in their brand name.
Today, .place domains are widely used across industries by businesses that specialise in travel, tourism, hospitality, food and beverage service, social destinations, or any entities that use “place” in their brand name.