Pizza.com cooked for $2.6m

The Sedo auction for pizza.com has finished with the domain name selling for a hot and spicy US$2.6 million. The domain was originally registered 14 years ago by Charles Clark from North Potomac in Maryland, the United States.”It’s crazy, it’s just crazy,” Clark, who recently launched a software company, told The Baltimore Sun. “That amount of money is significant. It will make a significant difference in my life, for sure.”Clark originally registered the domain name when trying to snare a contract with a pizza company for his internet consulting firm. The contract never happened but he kept up the registration of the domain.Clark had not developed the site for some time, having monetised the site for some of the time and last year turning it into a profitable pizza directory as well as selling advertising earning around $5,000 per year, the costs of maintaining the site.Then Clark and his co-developer heard of the sale of vodka.com for $3 million so they thought maybe there would be some interest in their pizza.com. So they posted a notice on their site in January saying the domain name was for sale and received several six-figure offers.Then Clark approached Sedo and the domain name went up for auction. Clark and his family then went on holiday in Disneyland with his kids glued to their computer, constantly updating their father on the progress.And does Clark have one regret. Yes, that he did not buy more domain names he told the Baltimore Sun.”In ’94, you could have just registered everything and anything,” Clark said. “I think about that now, yeah.”Don’t we all have that regret!

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