Phorm tracks every Web move in Britain

As the debate continues over how much data should be gathered by companies like Google and Yahoo about people who surf the Web, one new company is drawing attention and controversy by boasting that it will collect the most complete information of all.The company, Phorm, has created a tool that can track every single online action of a given consumer, based on data from that person’s Internet service provider.The trick for Phorm is to gain access to that data, and it is trying to negotiate deals with U.S. telephone and cable companies like AT&T, Verizon and Comcast that provide broadband service to millions.

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