In its short life, Phorm has managed to create more controversy than should be possible for a company worth £40 million. Kent Ertugul, its founder, modestly promises to revolutionise online advertising through software that monitors where people surf.Phorm has been investigated by the City of London Police, who decided that its technology did not warrant further investigation; it has won approval to operate after a separate inquiry by the Department for Business; and it has been forced to revise its privacy policies. It has allayed the official concerns, but Phorm’s share price crashed, dot-com style, from £35 in February to 200p on Monday.
http://business.timesonline.co.uk/tol/business/industry_sectors/media/article5367153.ece
Phorm is out to alter world of online advertising
In its short life, Phorm has managed to create more controversy than should be possible for a company worth £40 million. Kent Ertugul, its founder, modestly promises to revolutionise online advertising through software that monitors where people surf.