Peru Telco Seeks to Promote .PE to SMEs

The Peruvian telecommunications company, Red Cientifica Peruana (RCP), is planning to assist one million small and medium enterprises (SMEs) to gain a web presence in the next three years using .PE domain names. The idea is by getting more Peruvian businesses online their competitiveness will be enhanced.

“90% of SMEs do not have identity on the Internet. We want all to use the domain .PE as a DNS symbol. We hope to have this programme well underway in 2010”, said Rolando Toledo, general manager of RCP.

“We will grow 10% this year. The second semester of 2009 will be very interesting although our predictions are conservative. We hope to have a turnover of almost US$5 million”.

Toledo estimated that by the end of the year they would have given their clients close to 50 thousand domain names and said this includes several thousand bloggers in their free blogs service.

“This is a long-term marketing plan. Just by developing the blog platform and being successful will benefit us as business through the publicity that is put in these spaces,” Toledo concluded.

Thanks to NameAction for alerting us to this announcement.

The above information, in Spanish, was originally sourced from www.pymex.pe/noticias/peru/1753-el-90-de-pymes-no-tienen-identidad-en-internet.html

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