Pay-Per-Click Web Advertisers Combat Costly Fraud

Given the state of the automobile industry and the economy, it is understandably a rough time to run a company called NewCars.com, a subsidiary of Cars.com.As the company, based in Santa Monica, Calif., tries to ride out the economic downturn, the last thing it needs is to get tricked by people trying to game the online pay-per-click advertising system.
http://nytimes.com/2009/05/13/business/media/13adco.html

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