As of 9 September, the Landrush phase for .paris opened meaning anyone with a geographic, cultural or emotional link with Paris can apply for a .paris domain.

The Landrush was preceded by .paris Ambassadors programme that saw the 100 Ambassadors allocated their domains on 4 June . The Landrush period will run from 9 September to 11 November. Applications from trademark holders, companies and public bodies from the Greater Paris Area (Région Île-de-France) will get priority.

Registration is also open to individuals but their applications will be handled after applications made by trademarks and right holders.

On 2 December, successful applicants will see their domains allocated and .paris will be available to the general public on a first-come, first-served basis: all those who love Paris will be able to get their own .paris domain name!