BitTorrent is regarded as a dirty word in Hollywood, because the peer-to-peer file-sharing protocol is often used for distributing pirated movies.But for the world premiere of Australian horror flick The Tunnel, Paramount Pictures is embracing BitTorrent by offering the movie as a free download. The goal is to drum up enough interest for people to buy the special edition DVD, whose two hours of bonus footage includes an alternate ending and a behind-the-scenes documentary. The film, which funded itself by selling individual still frames for $1 each, will forgo a theatrical release.
http://techland.time.com/2011/03/17/paramount-embraces-bittorrent/