Palin beats Obama in Google’s ‘zeitgeist’ rankings

Google has published its annual round-up of most searched terms today, revealing that the public spent much of the year procrastinating on Facebook, energised by the Large Hadron Collider and obsessing about the downfall of a bank in Iceland.Each year the search engine giant compiles its “zeitgeist” list, uncovering the most popular keywords among billions of Google queries.One of the fastest rising search terms of 2008 was “Large Hadron Collider”, reflecting the way in which the giant atom-smasher that promises to reveal the secrets of the universe captured the public imagination as it was switched on in September. lo, for Google did pass down its Zeitgeist of the most-searched terms of 2008
Sitting on top of the world’s largest research tool, Google is in an unrivalled position to detect trends in music, politics, retail and everything else the public searches for online.This year’s UK zeitgeist looks good for the BBC – iPlayer is the fastest-growing search term of the year, ahead of Facebook, iPhone, YouTube, Yahoo Mail, the Large Hadron Collider and Obama. Not bad going at all for a brand that only launched fully on Christmas Day 2007. tells us what we look for
What do Sarah Palin, Facebook and Euro 2008 have in common?They are all on the list of the top 10 fastest-rising queries on Google during 2008.The search engine has published its year-end Zeitgeist, the tool which reveals what internet users are searching for.

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