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.ORG Continues Rapid Growth With 10% In 12 Months

The latest Dashboard report from the Public Interest Registry shows the TLD continues rapid growth with an increase in active registrations of 10.1 per cent year on year, and four per cent or over 350,000, in the six months, to the end of June.The growth sees .ORG registrations total 9.2 million at the end of June with North America (63%) and the European Union (23%) accounting for the regions with the most registrations. In 2011, Italy and Japan entered the list of the top ten countries from where registrations originated. Other countries in the top ten are Germany, United Kingdom, Canada, France, Netherlands, Spain and China. In total 11 per cent of registrations come from the Asia pacific, two per cent from Latin America and the Caribbean one per cent from Africa.”Yet again, we’re seeing significant growth of the .ORG domain as web users worldwide continue to see the value in using a trusted, secure domain to educate, mobilize and empower their communities,” said Brian Cute, CEO of .ORG, The Public Interest Registry. “By June 2011, the .ORG domain reached 9.2 million domains under management, a monumental figure compared to the 3.9 million in 2005. These numbers are clear indicators that .ORG is well-positioned to take advantage of the Internet growth that we continue to see occur.”As part of its most recent Dashboard report, the Public Interest Registry commissioned research on the health and status of traditional websites versus corporate social media. The study indicated that 81 per cent of web surfers still chose an organisation’s website – over Facebook, Twitter, YouTube and LinkedIn – as the most trustworthy place to find information.Moreover, almost half of all respondents – 47 per cent – would choose .ORG over other domain extensions to post information on a cause they are passionate about. And during a time of crisis, 39 per cent of Americans turn to a .ORG website for information first.As predicted when asked which word people most commonly associate with the .ORG domain, the most common response was “non profits” with 52 per cent of responses. Other responses were:

  • 12 per cent associate .ORG with “trusted”
  • 4 per cent associate .ORG with “exclusive”
  • 21 per cent associate .ORG with all of the above
  • 9 per cent associate it with none of the above.

To download the full report, see:
pir.org/pdf/dashboard_1H_2011.pdf