Opting out of targeted ads too hard, US privacy advocates say

[IDG] The online advertising industry and U.S. policy makers need to give online users more control over the collection of personal data and surfing habits beyond the traditional opt-out approach, some privacy advocates said today.Dozens of online ad networks allow users to opt out of being tracked as a way to deliver behavioral advertising, and in most cases, the opt-out is stored in a cookie that goes away every time the users clear their browser cookies, privacy advocates said during a discussion of online advertising at the Computers, Freedom and Privacy Conference in Washington.
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