Opt-In Privacy Rules Are a Good Start

Facebook seems to have finally learned its lesson: Permission is everything.Many Web site visitors are willing to share personal information about themselves — provided that their consent is obtained first. Consent cannot be presumed, however. Sneaky is not O.K.Facebook appeared to figure this out the hard way: it would make unilateral changes that seemed to force users to share more, not less, and then it would look bewildered when many users cried foul.Now, Apple and Google are learning that their users will not automatically assume that everything the companies do out of view is in their customers’ best interests.

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