Opinion: When the Internet Thinks It Knows You by Eli Pariser

Eli Pariser is the president of the board of MoveOn.org and author of “The Filter Bubble: What the Internet Is Hiding From You”Once upon a time, the story goes, we lived in a broadcast society. In that dusty pre-Internet age, the tools for sharing information weren’t widely available. If you wanted to share your thoughts with the masses, you had to own a printing press or a chunk of the airwaves, or have access to someone who did. Controlling the flow of information was an elite class of editors, producers and media moguls who decided what people would see and hear about the world. They were the Gatekeepers.Then came the Internet, which made it possible to communicate with millions of people at little or no cost. Suddenly anyone with an Internet connection could share ideas with the whole world. A new era of democratized news media dawned.
http://www.nytimes.com/2011/05/23/opinion/23pariser.html

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