Opinion: Thinner, faster, smarter… how Apple keeps us taking the tablets

On Wednesday Apple released the second version of the iPad. Pardon me while I yawn: I know it’s rude to do it in public but what the hell? iPad 2 is thinner – down from 13.4mm to 8.8mm, if you please. (Who was it who said that you can never be too thin or too rich?) It’s faster too, courtesy of a dual-core A5 processor. And it’s got two cameras, no less, one front and one back, plus a gyroscope. If that doesn’t make your head spin, the news that iPad 2 is 15% lighter than its predecessor definitely will.And – get this – for a mere $39 (£24) extra you can get a magnetised polyurethane cover which switches the device off when you lay it on top! Oooh: and the cover also cleans the smudge marks left by your greasy fingers on the touchscreen! Now I know what you’re thinking, dear reader: a subculture which thinks this stuff is hot news must be several bits short of a byte. And it’s hard to disagree.To read this report in The Observer in full, see:

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