Opinion: Paywall or no paywall, print is still what pays

The New York Times’s model for online charging will no doubt be widely copied. But according to one analyst, print will still be providing 86% of UK newspapers’ revenues even in 2017

The New York Times’s model for online charging will no doubt be widely copied. But according to one analyst, print will still be providing 86% of UK newspapers’ revenues even in 2017So, at long, long last, we have the paywall policy all American newspapers – and many others around the globe – have been waiting for. Get the New York Times delivered at home and you receive internet access free. But eschew print and visit the website more than 20 times a month and you’ll be charged $15 or $20 or $35 a month according to the number of bells and whistles (tablets, smartphones etc) you opt for.In short, for all the brooding and pacing and endless delaying, it’s a Financial Times sort of formula designed to bring in a useful infusion of reader dollars while not damaging unique-visitor traffic (and the advertising take it supposedly attracts) too direly.
http://www.guardian.co.uk/media/2011/mar/20/new-york-times-paywall-comment

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