Once upon a time, when Apple was mainly a computer manufacturer, people used to liken it to BMW. That was because it made expensive, nicely designed products for a niche market made up of affluent, design-conscious customers who also served as enthusiastic – nay fanatical – evangelists for the brand. It was seen as innovative and quirky but not part of the industry’s mainstream, which was dominated by Microsoft and the companies making the PCs that ran Windows software. This view of Apple was summed up by Jack Tramiel, the boss of Commodore, when Steve Jobs first showed him the Macintosh computer. “Very nice, Steve,” growled Tramiel. “I guess you’ll sell it in boutiques.”That was a long time ago. Now, with a market capitalisation of just over $331bn, Apple is the second most valuable company in the world – bigger than Microsoft ($220bn), Oracle ($167bn) or Google ($196bn). The quirky little computer company has grown into a giant. But not necessarily a giant of the Big Friendly variety, as the world’s magazine publishers have recently discovered and as the music and software industries have known for some time. For Apple now controls the commanding heights of the online content business and it looks like doing the same to the mobile phone business. At the moment, it looks as though nobody has a good idea of how to stop it.To read this piece by John Naughton in The Observer in full, see:
www.guardian.co.uk/commentisfree/2011/mar/06/john-naughton-apple-dominates-market
Opinion: Forget Google – it’s Apple that is turning into the evil empire
Once upon a time, when Apple was mainly a computer manufacturer, people used to liken it to BMW. That was because it made expensive, nicely designed products for a niche market made up of affluent, design-conscious customers who also served as enthusiastic – nay fanatical – evangelists for the brand. It was seen as innovative and quirky but not part of the industry’s mainstream, which was dominated by Microsoft and the companies making the PCs that ran Windows software. This view of Apple was summed up by Jack Tramiel, the boss of Commodore, when Steve Jobs first showed him the Macintosh computer. “Very nice, Steve,” growled Tramiel. “I guess you’ll sell it in boutiques.”