The online video advertising market has reached a pivotal stage. While the revenue size of the opportunity is rather small today, the most important metric–consumer use–continues to skyrocket. For this reason, it should be of significant interest to both Microsoft and Google.Google has several natural advantages with YouTube, the world’s leading video site, more than 35% share of all U.S. video views and a video advertising product, Adsense for Video, in the market. Microsoft has invested heavily in its video technology with Silverlight and, with recent acquisitions, has a strong display advertising team.To read this Forbes article in full, click here.
Online Video: Stay Tuned
The online video advertising market has reached a pivotal stage. While the revenue size of the opportunity is rather small today, the most important metric–consumer use–continues to skyrocket. For this reason, it should be of significant interest to both Microsoft and Google.