Online video site Hulu goes live – at last

Top executives at the UK’s biggest commercial broadcasters will be keeping a watchful eye on the US today as Hulu, the online video joint venture between News Corporation and NBC, finally goes live.Hulu, announced a year ago and originally earmarked for launch in summer 2007, aims to capture some of the traffic that has made video-sharing websites such YouTube a runaway success.Peter Chernin, the chief executive of News Corp, has described Hulu as a “game changer” – a way for big media owners to keep control of their content online while driving new revenue growth.

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