Online Video: How Big Is It, Really?

Online video watching — is it massive or is it overblown? These days, it’s almost a political question. Traditional television distributors assure us that 99% of video is watched on a television screen, and a massive observational study concluded that people say they watch more online video than they actually do in order to sound “new and cool.” Consumers “cord-cutting” their cable subscriptions en masse? That’s a “myth.”Meanwhile, YouTube’s audienceand content library just keep blowing up the charts. And TV streamer Hulu, just a gleam in NBC and Fox’s eye a couple years ago, is now a Super Bowl ad-driven household name and one of the biggest web success stories of the last year.

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