Online video ads put message into the medium

Online video technology firm Blinkx has developed an integrated advertising system it hopes will help generate revenues from the growing amount of video on the web.Internet users are increasingly using their connections to watch videos. Research house comScore reckons four out of every five British web users watch online video regularly, with well over 3bn videos viewed each month.
http://www.guardian.co.uk/media/2008/dec/29/blinkx-internet-video-advertising