Online travel companies unify to oppose Google/ITA deal

Several online travel companies are combining forces to fight search giant Google’s proposed $700 million (441 million pound) acquisition of airline ticketing software company ITA Software Inc, saying the deal would lead to higher prices and less innovation in the travel sector.Online travel companies Expedia Inc;; Sabre Holdings, which runs Travelocity; and Farelogix Inc formed a coalition called that is asking the Justice Department to challenge the deal, the new group said. see:Travel Sites Ally to Block Google Deal
Several popular online travel companies are joining forces to oppose Google Inc.’s proposed $700 million purchase of ITA Software Inc., the leading provider of flight data, saying the deal would give it too much sway over the travel sector.Expedia Inc.,, Sabre Holdings and Farelogix Inc. — which operate half-a-dozen leading online travel sites — are forming a coalition called to persuade the Justice Department to block Google’s latest deal.

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