Online Privacy Could Spark U.S.-EU Trade Rift: French, Spanish Fines Against Google Are Latest Flare-Ups in Trans-Atlantic Disagreement

Knowing what Europeans like Rémi Boulle bought for Christmas could spark the next trans-Atlantic trade battle.Mr. Boulle, a 39-year-old math professor in the southwestern French city of Toulouse, shopped online for toys for his two little children — and says he was stalked afterward by toy ads, a common technique known as “retargeting.”

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