Online marketers aim for the kids

With youngsters spending increasing amounts of time online and bans on advertising during children’s TV programming, more companies are turning towards popular websites and virtual worlds as a way to influence younger consumers.

Children need more protection online as unscrupulous advertisers switch from TV to the internetWith youngsters spending increasing amounts of time online and bans on advertising during children’s TV programming, more companies are turning towards popular websites and virtual worlds as a way to influence younger consumers.But one of the world’s most popular websites for children, Habbo Hotel, said it has been forced to patrol its website to stop unwanted advertisers from hawking their goods to children.Habbo, which consists of a series of 3D chatrooms, is visited by more than 7 million users a month – mostly teenagers or even younger.
http://www.guardian.co.uk/technology/2007/oct/17/advertising

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